TikTok is one of the fastest-growing platforms right now, currently boasting around 800 million monthly active users. Because of this, it’s really no surprise that many businesses are jumping on the trend and trying to leverage some of the platform’s potential.
It’s always best to be at the front of the trend when it comes to digital marketing, leading the pack, instead of trying to follow it. But like other social media platforms, TikTok won’t bring your business notoriety overnight.
You’ve probably set up an account and posted a few funny or interesting videos, hoping it would be enough to gain a decent following. Though you may have scored a few, it’s nothing to brag about, and things are moving a lot slower than you expected. Which begs the question: how can you get more TikTok followers?
If you look at popular TikTok users, they did not become hits overnight. It’s an assumption many businesses or even individuals make. These regular people had time on their hands, slowly growing their audiences, but you as a company can’t always afford to take things slow. You will have to put in the work. Here are 3 hacks that can help you speed up the process.
- Leverage Influencers
Influencer marketing is really big these days. Some can even argue it’s its own industry, with a reported 5 billion dollars in ad spend set to be reached in 2020. And it’s easy to see why influencer marketing is so profitable.
The principle is to contact an influencer on a particular social media platform with a generous following and set up a partnership during which that influencer promotes your brand. Now, it doesn’t work with any influencer – you should find someone who matches your brand values and seems like a good fit for your business. For example, if you’re selling fishing equipment and want to gain some notoriety through TikTok, partnering with an influencer who does beauty content might seem like a stretch.
You don’t have to limit yourself to just one influencer, either. If you want, you can collaborate with multiple people who can genuinely help promote your business. In influencer marketing, the influencers themselves aren’t necessarily brand ambassadors, a person who becomes linked to the brand, like George Clooney is to Nespresso. They just talk about your business to their following, for 1-2 posts depending on your arrangement.
- Post Almost Daily
If you only post a TikTok video once a week or once in a while without thinking too much about it, that’s a big mistake that can prevent you from gaining a lot of TikTok followers.
You need to post often for two key reasons: the people who already follow you and the people who haven’t heard of you yet. Yes, like everyone.
For those who’ve become part of your audience, your account needs to be worth a follow, which is impossible to achieve if you don’t have any content. Think of it from your perspective: you stumble on a good account, hit follow, but then don’t see anything from them for days. What’s the point? You may not hit unfollow, but you’re also less likely to engage with them.
Then, if you don’t have enough content, it will be more difficult for people to find your brand. It’s important to set up a schedule for your posts, and if you can, post every day. TikTok videos don’t have a big production process, so daily posts are really achievable.
- Leverage Trends and Hashtags
TikTok uses hashtags to mark the trendiest topics, just like Twitter and Instagram. Though you should also focus on original content, pay attention to the trends and jump on the challenges or popular hashtags to bring extra attention to your brand.
Try to make these trends your own, and bring a unique spin to them that speaks of your business. People appreciate a smart take on big trends, especially if it makes them see them in a different light. Take the Dolly Parton Challenge, which took the entire internet by storm. You’d think only regular people and celebrities could create content for it, but here’s a great example from Joshua Tree National Park proving differently.
Over to You
It’s not an exaggeration to name TikTok the fastest growing platform right now. So, it’s worth taking a close look at the social media channel and hopping on the trend. But you need to do it with a strategy in place if you ever want the effort to pay off.