If you have any kind of online presence, then you are likely to have heard the name TikTok going around. But what is it, and should your business spend time being on there and creating content for it? In short, TikTok is one of the fastest growing platforms for social media at the moment. Since it has started, there are over six hundred million downloads, which is more in the same amount of time as apps like Instagram and Snapchat. It is definitely a social media platform that businesses and influences need to be aware of and have on their radar. But for a business, what kind of strategy should you approach with TikTok? Here are some things to be thinking about for your business.
What is TikTok?
If you’ve not used TikTok before, or even seen one of their videos, then it is all about creating short video clips that are shared within the app. The videos are very quick and bite-sized, being no more than a minute long, but anything from three seconds long. You can set it to music that is available using the app, and have some fun with it. Much like Instagram, TikTok uses vertical video, which as a result works well, because it takes up the whole phone screen, creating a user experience that is really engaging.
You can get TikTok followers if people like your content, a vital part of using it for business, and users can comment, like and share the videos. As with Instagram, there is a page curated for the user to show them videos that they think they will like; another element that your business can benefit from.
Who is using TikTok?
The statistics are there and they are showing that the majority or users, nearly 70%, are under thirty years of age. Many of the users will be younger, mainly ‘Generation Z’ and ‘millennials,’ but it does have some older users. As a result, TikTok can be used to generate some exposure and brand awareness, as well as demonstrate products in a fun way, rather than ‘salesy’ way. Of course, your business or products need to aimed at this target audience, or it will be fruitless.
If your business currently has an Instagram marketing strategy using influencers in order to reach out to your target demographic, then you should think about using influencers with TikTok at the same time. If you can get people who are popular on TikTok to include products or brand awareness, then it can be another avenue to reach out to them. It really can be a great addition to your marketing campaign, especially if you want to focus on a younger target audience.
TikTok for Advertising
TikTok started with paid partnerships and paid advertising about a year ago, and large corporations like Coca-Cola and Universal have been making the most of it. But some advertising packages might not be available or be viable for smaller businesses. The options for advertising on the app are full-screen ads, video ads, and then of course, working with influencers on the channel. TikTok is also a channel that uses hashtags, so if you have a particular tag for a campaign, you can incorporate that, and get the messaging and brand awareness out there.
If you have a business and brand that needs to be targeting a young audience, and you have the capability to create some quality video content that will fit the style and vibe of the app, then it is definitely something worth investing in. If you’re not really in the right place to create the content, or you have a target audience that really, is a little older, then it isn’t going to be worth the time and money on it.
The main thing to be doing is to look at your business and branding, and see how TikTok would fit with you, and what it could mean for your business. It can give some really positive results for your business, and through the likes of TikTok followers and shares, comments, and likes, then it can be a measurable way to see how a campaign goes. So from that point of view, if your target customers are likely to be TikTok users, then it can be a good way to advertise and use for your business. If this sounds interesting to you and you’d like to find out more, then get in touch with us to see how we can help you with TikTok for your business.